Supporters July 29, 2020

Social media fundraisers make a big difference for young readers

There are many creative ways to tap your social media networks to help build home libraries!

We are always so honored when someone creates a social media fundraiser to benefit Page Ahead. Marcia Rutan, a longtime supporter, decided to celebrate her 70th birthday in 2020 with a Facebook fundraiser and ended up raising more than $1,400 from dozens of friends—that’s enough to give 396 books to 33 kids! We just had to find out how she did it, and she graciously let us pick her brain.

Page Ahead: Why did you decide to do a fundraising event to celebrate your birthday?

Marcia Rutan: I planned a big party this year to celebrate my 70th, but that tanked due to COVID. Since I connect with many friends and family on Facebook, I trusted they would want to help celebrate my birthday this way. Fundraising on Facebook is quite painless compared to setting up events and usually successful. People can give any amount and stay anonymous or go public. I love books, care deeply for the well-being of children, and am committed to breaking the cycle of racism and its impacts in our country. Page Ahead supports all of these priorities so was my top pick this year!

Page Ahead: How did you spread the word and encourage people to donate? Any tips for someone else who might want to do something similar to celebrate a special event in their own life?

Marcia Rutan: Facebook makes it easy; a lot of not-for-profits, including Page Ahead, are already on their list which makes it a simple select and go. Facebook provides an automatic blurb for the fundraising page, which many people use. I like to customize it with my own enthusiastic comments. Once the page is up, I track daily who is donating and thank each donor personally on Facebook. Facebook continually shows the cumulative donations on your fundraising page, and this makes it exciting as you watch the amount rise, hit target, and even surpass the amount you set as your goal. I make sure also to donate to other people’s fundraisers, even small amounts. It’s a great way to keep money circulating for good and to celebrate people’s birthdays, instead of, or in addition to, traditional gifts.

Thank you, Marcia–and happy birthday!


To set up a Facebook fundraiser like Marcia, go to then click the “Select Nonprofit” button, type “Page Ahead,” and follow the step-by-step prompts.

Twitter and Instagram

Twitter and Instagram don’t have official fundraising mechanisms like Facebook does, but you can still get creative in crowdsourcing donations. For example, @girlimbooked on Instagram encouraged her followers to post her to #teachstack hashtag, and for each post, she donated $1 to Page Ahead (see below). Please feel free to get in touch with us at contact us if you’d like support in setting up something like that!

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Meena Cheng

Winner of the Sarajane Beal Award for Volunteer Excellence in 2002.

September 1, 2002